In the Personnel Expense Budget Section include the salaries for the following: o Office Personnel o Store Personnel o Sales People o Other personnel necessary in the operations. Ideally, you budget expenses for a quarter in the personnel expense budget. This is for the first three months of operations where you are not expecting profits to come in as yet. You may have receivables during the first few months of operations but they may need to be earmarked for other operating expenses and thus your budget needs to be sufficient for the first quarter. Even if you are budgeting for the year and is already in full operations budgeting for three months is still a good rule of thumb. If you are already comfortable with your budgeting and timing of receivables, only then can you budget two months for personnel expense budget.
Finally, when applying discount factors, where do you intend to get your discount numbers? For a company with existing debt and equity capital you can calculate WACC and use that. For a startup company you need to figure out a risk_adjusted cost of capital that makes sense. Usually this is not just a risk_free rate which only the largest companies in the world have access to. It's probably something higher.