Grab your tone _ After you have an outline and a good idea for what you want to do, it's time to figure out your tone and concept. This step helps you figure out your color scheme, your typography, your images and in some cases, your flow. Mash it all together _ It's time to put it all together as you now have everything you need. Your plan or outline helps you figure out exactly what you will present, your template gives you the organization you need to flow through the presentation beautifully, and your tone gives you the guidance for design you need including everything from typography to color scheme to images.
Of course, money spent on a designer will buy you peace of mind because you can leave the designer to it, but you'll have to wait for a space in their (possibly busy) schedule to get the job done. A template, on the other hand, is ready when you are. All you need to do is add your words and images, and customise the site to suit your business's identity. In fact, a template excels here because you can fuse your expert knowledge of your business with the template's professional design.