No need to design from scratch _ Another advantage of using a template is that a lot of the work has been done for you, making the process quicker and easier than building a site from scratch. You don't have to start with a blank page. This is helpful if you're not tech_savvy because all you need to know is how to type and browse folders on your PC, whereas if you design from the ground up, you'll need to learn HTML and coding. An estate agency needs to create a sense of trust with its customers and, with the professional design taken care of by the template, you have time to focus on your site's content. Images are the first thing visitors to your site will see, so you need to ensure that they do justice to the professional quality of your website. Similarly, ensure that content is tailored to your audience. Keep copy concise, describe features and benefits, and ensure spelling and grammar is watertight. Because using a template gets your site online very quickly it means you can devote more time to what's important _ running your business and selling what you have to offer.
Don't spend money on a designer _ Creating a website using a template is much cheaper than hiring a designer. In fact, you can expect to save hundreds, maybe even thousands of pounds if you use a template instead of a designer. But will the end result be as professional? Combining large amounts of information with easy navigation is integral to an estate agency website and might sound like something you should leave to a professional. But yes, you can get a template that does as good a job.