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Then list the tips; preferably use five to ten tips. Remember to end your article. Even, if it's just a couple of sentences. Don't leave your readers without a summary. Finally, develop a signature box. Especially, if you are using your article to promote your business or website on the Internet, don't send it out without a bio (signature box.) This signature box should contain your subtle sales message including several ways to contact you. Persuade your reader to subscribe to your ezine. Entice them to visit your website for your free e_book, mini_course or special offer. Whatever enticement tool you use, reel them in to create a fresh stream of traffic to your website.