Also, how long is your investment horizon? Is it really that important to you to project out to 30 years or is 3λ years sufficient along with a terminal value that represents the expected NPV beyond 5 years? Usually this latter approach works best and looks the most credible to potential investors. There are numerous ways to calculate terminal value including multiples, current market values projected forward, and round guesstimates. Obviously these decisions are affected by your personal preference and the type of investment for which you're calculating present value.
Business expenses come even before you earn your first dollar. This is the first business consideration you have to thoroughly think about before you begin promoting your business, the expenses necessary to operate your business.