Article Template _ Word Action Pictures _ How passive are your article titles and content? Most word processing software with grammar check will help you spot the passive voice. Use an active voice in your article writing. The passive voice will slow your reader down and cause your words to sound flat and boring. Create movement in your titles as well as the main content of the article using active verbs and analogies. Title Samples o How to Make Your Marketing Stand Out In the Crowd & Sell o 5 Ways to Make Your Meals Go the Extra Mile o Put Your Small Retail Store into Overdrive with Credit Card Capability
Customer Reminders: This is clever. Excel can be programmed to send an Email when a cell gets beyond a certain limit __ so if you're doing oil changes that should be done every few months, just collect the customer's Email address and have Excel use it to send them a helpful Email a few months after they had their oil changed last! The powers that Excel can offer your auto shop stretch so far beyond merely watching the profit margins that if you're not using it for more advanced functions, you're losing out. Stretch it's wings! Set some automatic alarms for your inventory and some automatic Emails for your customers, and see what Excel can do for you!