Article Template _ Word Action Pictures _ How passive are your article titles and content? Most word processing software with grammar check will help you spot the passive voice. Use an active voice in your article writing. The passive voice will slow your reader down and cause your words to sound flat and boring. Create movement in your titles as well as the main content of the article using active verbs and analogies. Title Samples o How to Make Your Marketing Stand Out In the Crowd & Sell o 5 Ways to Make Your Meals Go the Extra Mile o Put Your Small Retail Store into Overdrive with Credit Card Capability
Composite photos _ These are photos with text or other graphics superimposed on the photo. I do this a lot with the quotations I post on social media and put into my newsletters. Import a photo into PowerPoint and expand it as large as you can on a slide. "Insert Shapes" and insert a text box onto the slide over the photo. Type the text you want to superimpose onto the photo and set the text color so that it contrasts nicely with the photo as background. Group the components and you have a composite photo.