I use article writing templates to jumpstart my creativity and article writing skills. This way I don't have to start with a blank screen or give in to writers block. Using a template, you can capture the skill and speed needed but still maintain originality. Something, most article scraping software fall short in no matter how many articles they produce a minute. For example, here's one of my favorite article templates:
Finally, when applying discount factors, where do you intend to get your discount numbers? For a company with existing debt and equity capital you can calculate WACC and use that. For a startup company you need to figure out a risk_adjusted cost of capital that makes sense. Usually this is not just a risk_free rate which only the largest companies in the world have access to. It's probably something higher.